Learn how to create campaigns, understand data analytics and track emerging trends to market your business with our digital marketing course.

Digital marketing is a field that focuses on the promotion and marketing of products online. It combines elements of traditional marketing, as well as knowledge of modern digital platforms and technologies. This includes social media marketing across platforms like Facebook and Twitter, search engine optimisation (SEO), affiliate marketing, email marketing, and creating positive user experiences on websites and additional channels. Choosing a digital marketing course can help build the foundations of this knowledge and progress your career.

The global digital marketing industry is work over $40 billion, and is set to grow by over 17% between 2020 and 2027.With the rise of areas such as e-commerce, social media, and web analytics, digital marketing has become a vast and in-demand subject. The way we market goods and services has changed dramatically, and it continues to develop at pace. Choosing a course in digital marketing lets you explore some of these emerging and established areas to build a new career or add to your existing one.

The majority of businesses have some online presence and need to attract new customers to maintain growth. As the marketplace becomes more saturated, businesses need better skills to ensure that they stand out, whether that’s on Instagram or in Google searches. The scalable and measurable nature of digital marketing has meant that businesses can justify the costs here because the impact is clearer than with some other traditional marketing types.

Building your skills here can help you build both professional resilience in changing times and the basis for significant career improvements. Choosing a digital marketing course gives you the chance to learn some of the fundamentals of the industry. It also helps you improve other key skills, such as communication, attention to detail, and organisation.

Software development encompasses all of the activities required for software design, deployment, maintenance, and support. Every video game, mobile app, and work-related computer program you’ve ever used goes through this process.

Software development starts by working with users and other stakeholders to determine what the software needs to do. Then, a software architecture is chosen to structure the program’s operation, as well as a software design to determine how it will solve for user requirements. Only then does the actual coding process begin, which also includes extensive team review and testing for quality assurance. Once the program is ready for deployment, software developers continue to be responsible for keeping the software updated, fixing bugs, and providing user support.

Software development careers usually start with coding experience in one or more programming languages. The best languages to learn depends on whether you’re working in front-end development, which often requires knowledge of JavaScript or HTML to provide a smooth user experience (UX), or back-end development, which might require languages like SQL or Node.js to run databases or APIs. You can get certifications to establish your qualifications in pretty much all of these programming languages through online courses.

The software development process isn’t just about programming, of course. You need to know your way around popular software development methodologies like DevOps or Agile which structure your software build process. You’ll also need discipline and documentation skills for a careful QA process that ensures your product ships bug-free. Finally, you need a problem solving mindset that balances curiosity with logical thinking, enabling you to imagine issues from your user’s perspective and come up with creative solutions.

Many popular tech jobs are in the field of software development. Traditional front-end developers and back-end developers are always in demand, and increasingly companies are seeking full stack developers that can work on both sides of the application. More specialized coding jobs are in demand too, including Java developers, JavaScript developers, and increasingly in-demand Python developers. And on a higher level, organizations need specialists in software development methodologies like DevOps engineers and Scrum masters.

Our Software Development Course ensures that you learn all the necessary elements to build a great career in Software Development from industry experts